Tatcraft is more than a space — it’s the missing heartbeat of Frankfurt’s blue collar culture. I had the opportunity to shape the brand from the ground up and position it as a platform where transformative ideas take shape. From communication strategy and visual identity to logo design, website development, content direction and photoshoot planning — every element was created to empower a new generation of makers and thinkers. Built to be bold, accessible, and future-focused, Tatcraft celebrates hands-on innovation in its rawest, most exciting form.