As creative lead from day one, I had the pleasure of building the EINS brand from scratch — an electric BMX cruiser rooted in street culture and designed as a fashion object on two wheels. From brand identity and reduced illustration to web design, landing pages, app interface, pitch decks, and social content, this project was an absolute blast. The visual language was bold yet minimal — built to move fast and stand out. The brand went on to receive the German Innovation Award, a great recognition for a collaboration full of momentum and originality.